The New Classics

March 22, 2009

Music Video: The Knux, F!RE (Put it in the Air)

Filed under: Download, Hip Hop, Song — Tags: , , , — Greg @ 2:54 pm


Song: F!RE (Put It in the Air)
Artist: The Knux
Album: Remind Me In 3 Days…
Label: Interscope Records
Producer: The Knux
Notes: 3rd single from LP
Analysis: Hipster-rap (sorry) duo The Knux broke onto the scene last year with their debut Remind Me In 3 Days, gaining support from critics and blogs alike, but the whole album didn’t really connect with me. However, there were several individual songs that I enjoyed, and along with the cool ‘Hush’ and the bouncy ‘Bang Bang’, ‘F!RE’ is one of the better cuts. The video has the same kind of literal-minded visuals that I castrated Joe Budden’s recent video for, but it’s a little more subtle here. ‘F!RE’ shows hand-drawn clips over Krispy & Rah Al Millio rhyming, rather beating us over the head with the lyrics, which aren’t really anything special in the first place. But lyrics aside, the song has a smooth De La Soul vibe to it, a spacy/summery melody over a boom-bap beat. The video isn’t going to be remembered for anything, but with your brain turned off, the song is just as good as anything else in hip hop that you’ll be hearing this year.


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